New Artist & Featured Song Of The Day: “Giving It All” By Bondax

Despite only being in their teenage years, the UK production duo Bondax have already been touted as an overnight success due to the popularity of early singles online. Comprised of Adam Kaye and George Townsend, the duo has actually been honing their chops separately since they were much younger and producing together for the past two years before gaining substantial buzz. Combining influences from indie music as well as club music, the duo craft a sound that often takes on pop structures yet will get a dance-floor moving. Their understanding of melody and embrace of indie experimentalism have helped create a sound that differentiates Bondax from the crowd of other young producers. Although they have received accolades and anticipation is high for their debut LP, the group is still looking for new ways to expand their sound. “We’re really conscious of not wanting to repeat ourselves,” Adam says, “and we want to do new things. We’re only just writing our album now, but we’re going to have songs, but songs treated differently so the structures aren’t what you expect. It’s got to keep the interest and not just be trying to do what’s current.” Though they are accomplished in bass music, the newest production techniques, tweaks and club rhythms, there’s something deeper underlying all of their tracks which gives them both pop appeal and the possibility of longevity. It’s still early for Bondax, but there’s every chance that in years to come, they won’t be looked at alongside the hip club producers of the time, but rather in a category with Moby, Gorillaz, LCD Soundsystem and other such acts which have taken dance grooves to the biggest stages and the widest audiences.