Video Premiere- “Falsifier” By Cloud Person

We got a video premiere today with Seattle band Cloud Person, we asked them the process and inspiration for the video. This is what they said:

“We wanted to convey a mood rather than attempt to act out the narrative in the lyrics.
Our goal was to provide simple imagery to accompany the words. We decided to do this by using shadows and different colored lights. The hope was that the viewer would have a sense of mystery and that their mind would be allowed to wander with the words.
Our singer works at a warehouse with super tall, matte white walls so we cleared a big space and shot the video there. There is a long standing tradition of bands playing in warehouses in videos and we wanted to avoid being part of it, so we decided that all shots of actual people would need to be obscured in some way, either by angular motion or blurred focus.”

The video was directed by Steve Straney, and assisted by Scott Wilson.

Cloud Person – Falsifier from Cloud Person on Vimeo.

Make sure and check out their album release show at the Crocodile May 19th, with Day Laborers and Petty Intellectuals, Whitney Lyman and Yet. Tickets here . Pre-order album here.